Client: Rexona / Formula 1
Got the reflexes for Formula 1?
Rexona tasked us with promoting their campaign featuring Formula One drivers Valtteri Bottas and Felipe Massa. I spearheaded the development of a series of dynamic short adverts that highlighted an exciting competition where participants could win a day racing in an F1 car. Additionally, I collaborated closely with app developers to design engaging, creative experiences that tested users' reflexes alongside Bottas and Massa. These interactive experiences were accessible both on mobile devices and through innovative ad boards at Westfield shopping center, ensuring broad and impactful reach.